Revenue Augmentation Committee

The University of California Santa Cruz Revenue Augmentation Committee is seeking recommendations to enhance or generate new campus revenues tailored to capitalize on UC Santa Cruz’s location, assets, educational excellence, and strengths.

Committee Charge

The committee is an integral part of developing a multi-tiered effort to address budgetary challenges and projected shortfalls in operational revenue and is charged with providing UC Santa Cruz with expanded revenue generating opportunities to develop foundational sustainability for the campus, while protecting and supporting the campus’s overall mission of serving as a preeminent, transformative public research university.

While the financial actions necessary to balance our core budget will be challenging, thoughtful decision-making now will position the campus to take advantage of the extraordinary opportunities to come. To move this effort forward, the work should be carried out through monthly meetings of the full task force. Please actively engage campus subject matter experts and provide opportunities for broad campus input.

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Guiding Principles

• UC Santa Cruz’s location, assets, and educational excellence are strengths that can be leveraged to bring sustainable revenue to the University.
• Revenue generation serves to amplify resources in support of the University’s mission and strategic goals, all while upholding the core values of the campus community.
• The committee initiative will be consistent with the UCSC Principles of Community and with a commitment to access and accessibility.
• The committee initiative is focused on driving revenue from outside sources and minimizing impact on existing students, staff and faculty.
• The committee is empowered to address and confront challenges and obstacles, whether through policy, entrenched business process or prevailing operational efforts.
• Ideas shall be gathered through broad campus outreach as well as research on opportunities or approaches used in higher education, the private sector and non-profit community.
• Balance incentives and rewards for innovation, revenue generation and cost containment with central funding for campus-wide initiatives.
• The committee will focus on prioritizing initiatives with the highest potential impact and benefit for the campus.

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Committee Membership

Akirah Bradley-Amstrong
Vice Chancellor, Student Affairs and Success (Co-Chair)

Biju Kamaleswaran
Associate Vice Chancellor, Financial Affairs; Campus Controller (Co-Chair)

Sarah Jane (SJ) Casciato
Financial Analyst, BAP Representative

Mark Delos Reyes Davis
Vice Chancellor, University Advancement

Peter Biehl
Vice Provost and Dean of Graduate Studies

Angela Cline
Associate Vice Chancellor, Budget and Financial Management

Daniel Halpern-Devries
Student Representative

David Duncan
Student Representative

Gregory Edgar
Interim Director, Enterprise Solutions

Ryan Ervin
Principal Custodial Supervisor, SAB Representative

Patty Gallager
Academic Senate Chair/Professor of Play, Performance and Design

Richard Hughey
Vice Provost and Dean of Undergraduate Education

Lauren Linton
Executive Director, Genomics Institute

Michael Lutrell
Associate Director, Conference Services

Ryan Sharp
Associate Vice Chancellor, Innovation and Business Engagement

Chris Spells
Director, Athletics and Recreation

Nikki Vamosi
Director, Real Estate and Contract Services

Margaret McGuire
Staff support to the committee

Bryan Gaensler
Dean, Physical & Biological Sciences